Scan Any Receipt
Snap a photo or say "scan that receipt." AI reads it, categorizes it (fuel, maintenance, meals, tolls), and updates your IFTA automatically.
No more shoeboxes. Every receipt organized for tax time.
AI-Powered · Voice-First · Built for Owner-Operators
Protect Your Record.
Keep What You Earn.
No credit card. No spam. Just one email when we open the doors.
$1.3B
in detention goes unpaid
ATRI
$4,800
in missed deductions/yr
Industry avg
6+ hrs
IFTA takes quarterly
Manual filing
<2s
Voice command response
"Hey Tru Load"
THE PROBLEM
You Run Loads.
But Who Runs Your Business?
You are great at moving freight. But the business side is eating your profits alive.
You Lose Detention Pay
Because nobody tracks it. $1.3 billion goes unpaid every year across the industry. Only 35% of carriers always collect.
(ATRI)
You Overpay on Taxes
Because receipts live in a shoebox. Owner-operators miss an average of $4,800 per year in deductions they are entitled to.
(Industry Data)
You Waste Hours on IFTA
Because nobody does the math automatically. Drivers spend 6+ hours every quarter manually filing IFTA reports.
(Manual filing)
You Miss Per Diem Deductions
At $69 per night, per diem adds up to $17,000+ per year. Most drivers do not track it consistently.
(IRS Guidelines)
Average owner-operator loses
$22,000/year
in missed detention, deductions, and inefficiency
THE SOLUTION
One App. Every Tool.
Stop juggling 5 different apps. TRU LOAD handles everything around the load so you can focus on driving.
Auto-Bill Detention
GPS detects your arrival at the facility. The clock starts automatically. When free time expires, the broker gets charged at $75/hr. No phone calls.
$1.3B goes unpaid annually (ATRI). Not on your loads.
"Hey Tru Load" Voice
31 voice commands, under 2 seconds response. Scan receipts, check HOS, file detention, run inspections -- all hands-free while you drive.
Because 5,700 fatal truck crashes per year are too many.
IFTA Auto-Reports
GPS tracks your miles by state as you drive. Fuel receipts are captured automatically. One-click quarterly IFTA report -- done in seconds, not hours.
Required quarterly for all interstate carriers. We make it effortless.
Tax Deductions Found
Per diem auto-calculated at $69/night. Every deduction tracked and categorized. AI flags deductions you are missing so your accountant catches everything.
Owner-ops miss $4,800/yr in deductions on average.
Get Your Authority
A step-by-step walkthrough of getting your own operating authority -- what to file, what it costs, what order it goes in, and what trips people up.
You file with the FMCSA directly. We make sure you know exactly what you are doing.
VOICE-FIRST AI
Say It. Done.
“Hey Tru Load” -- your hands-free business assistant that understands trucking. 31 voice commands, under 2 seconds.
TRU LOAD AI
Listening...
EXAMPLE
You said:
"Hey Tru Load, scan that receipt"
TRU LOAD:
Got it. Fuel receipt from Pilot Travel Center -- $412.38 diesel. Auto-categorized as fuel expense, IFTA updated for Texas. Your fuel spend this week is $1,847.
Sample responses -- not a live session31 voice commands
GAME CHANGER
Never Lose Detention Pay Again
The trucking industry loses $1.3 billion per year in unpaid detention (ATRI). The average driver waits 2.5 hours per stop, and only 35% of carriers always collect.
GPS geofence auto-detects arrival. Free time countdown starts. When detention kicks in, the broker gets charged automatically. Money hits your account -- no phone calls, no paperwork.
GPS geofence auto-detects arrival at facility
Free time countdown starts automatically
$75/hr default rate -- locked in the rate con
Broker charged on exit via Stripe
Funds in your account after 30-min dispute window
Full history for tax time and audits
Detention Clock -- Active
2:47:00
Earning $75.00/hr
Free Time
EXPIRED
Accrued
$58.75
GPS Detects Arrival10:03 AM
Clock Starts Automatically10:03 AM
Free Time Expires12:03 PM
Broker Auto-BilledNOW
Paid to Your AccountOn departure
$75/hr default. Automatic. No paperwork.
NOTHING TO RIP OUT
You Do Not Have to Switch
Anything to Use It
TRU LOAD runs on your phone alongside whatever you already use. It does not need to plug into your ELD, replace how you find freight, or change who you haul for. It handles the business side of the truck — the part nobody else is doing for you.
Keep hauling for who you haul for
Your brokers, your shippers, your lanes. TRU LOAD bills detention and invoices against the freight you are already running.
Keep the ELD you have
TRU LOAD tracks its own GPS trail for detention timestamps and state-by-state IFTA miles. Your ELD keeps doing what the FMCSA requires it to do.
Keep your accountant
Everything exports. Your accountant gets categorized receipts, per diem counts, and a clean quarterly picture instead of a shoebox.
SHOW YOUR WORK
Where the Money Comes From
No vague promises. Here is exactly how each dollar gets recovered, and the public data behind every number.
01
Detention that gets billed
A GPS geofence timestamps your arrival and departure. Free time runs out, the clock keeps running, and the charge goes on the invoice with the timestamps attached.
Detention is usually lost because nobody can prove the wait, not because brokers refuse to pay.
ATRI: $1.3B in detention goes uncompensated annually; only 35% of carriers always collect.
02
Deductions that get captured
Every receipt is photographed once, read by AI, categorized, and filed. Per diem is counted per night away at the current IRS rate.
Deductions are lost to missing paper, not to the tax code.
IRS Publication 463 — per diem for transportation workers subject to HOS limits.
03
Hours that stop disappearing
State-by-state miles come off the same GPS trail you are already generating. IFTA is assembled as you drive instead of reconstructed from a shoebox each quarter.
The quarterly scramble exists because the data was never captured in the first place.
IFTA filing is required quarterly for all interstate carriers.
Straight talk: TRU LOAD is pre-launch, so you will not find customer testimonials on this page. The industry figures above are cited and verifiable. What we recover for you specifically depends on your lanes, your shippers, and your wait times — and we would rather show you the mechanism than a number we made up.
SIMPLE PRICING
One Price. Everything Included.
This is what pricing will look like at launch. Nothing is charged today.
Free
$0
Forever -- no credit card needed
- Profile & truck setup
- Authority intake assistant
- Startup cost calculator
- Demo mode (try all features)
MOST POPULAR
Essential
$49/mo
Every tool to run your business
- Receipt scanner (AI-powered)
- Detention tracking & auto-billing
- "Hey Tru Load" voice assistant
- IFTA state tracking & auto-reports
- HOS tracking
- Digital DVIR
- Professional invoicing + auto-follow-up
- Earnings dashboard
- Document vault
- Compliance calendar
- Standard support
Pro
$99/mo
AI-powered earnings optimization
- Everything in Essential
- Profitability calculator (on any load)
- Broker Fraud Shield (check any MC)
- Negotiation Coach (AI counter-offers)
- Tax Deduction Maximizer
- Monthly P&L dashboard
- Lumper reimbursement tracker
- CSA score monitor
- Fuel savings engine
- Priority support
Built for the Backbone
of America
3.54 million truck drivers keep this country moving, hauling 72.6% of all freight tonnage. It is time they had business tools that fight for their money -- not against them.
We are opening to a first group of drivers soon. Put your email in and you will be in it.