Semi truck headlights cutting through fog on an American highway at night
AI-Powered · Voice-First · Works with Any Load Board

Stop Losing Money
on Every Load You Run

TRU LOAD is the AI-powered business app for owner-operators. Scan receipts by voice. Auto-bill detention. File IFTA in seconds. Track every dollar. Works with any load board.

Built for the 3.54 million drivers who keep America moving. Free to start. No credit card required.

No credit card required. Free tier is free forever.

$1.3B
in detention goes unpaid
ATRI
$4,800
in missed deductions/yr
Industry avg
6+ hrs
IFTA takes quarterly
Manual filing
<2s
Voice command response
"Hey Tru Load"
THE PROBLEM

You Run Loads.
But Who Runs Your Business?

You are great at moving freight. But the business side is eating your profits alive.

You Lose Detention Pay

Because nobody tracks it. $1.3 billion goes unpaid every year across the industry. Only 35% of carriers always collect.

(ATRI)

You Overpay on Taxes

Because receipts live in a shoebox. Owner-operators miss an average of $4,800 per year in deductions they are entitled to.

(Industry Data)

You Waste Hours on IFTA

Because nobody does the math automatically. Drivers spend 6+ hours every quarter manually filing IFTA reports.

(Manual filing)

You Miss Per Diem Deductions

At $69 per night, per diem adds up to $17,000+ per year. Most drivers do not track it consistently.

(IRS Guidelines)

Truck driver in cab wearing a cap with warm interior lighting

Average owner-operator loses

$22,000/year

in missed detention, deductions, and inefficiency

THE SOLUTION

One App. Every Tool.

Stop juggling 5 different apps. TRU LOAD handles everything around the load so you can focus on driving.

Scan Any Receipt

Snap a photo or say "scan that receipt." AI reads it, categorizes it (fuel, maintenance, meals, tolls), and updates your IFTA automatically.

No more shoeboxes. Every receipt organized for tax time.

Auto-Bill Detention

GPS detects your arrival at the facility. The clock starts automatically. When free time expires, the broker gets charged at $75/hr. No phone calls.

$1.3B goes unpaid annually (ATRI). Not on your loads.

"Hey Tru Load" Voice

31 voice commands, under 2 seconds response. Scan receipts, check HOS, file detention, run inspections -- all hands-free while you drive.

Because 5,700 fatal truck crashes per year are too many.

IFTA Auto-Reports

GPS tracks your miles by state as you drive. Fuel receipts are captured automatically. One-click quarterly IFTA report -- done in seconds, not hours.

Required quarterly for all interstate carriers. We make it effortless.

Tax Deductions Found

Per diem auto-calculated at $69/night. Every deduction tracked and categorized. AI flags deductions you are missing so your accountant catches everything.

Owner-ops miss $4,800/yr in deductions on average.

Get Your Authority

AI guides you through every step of getting your operating authority. Or pay $299 and we file everything for you -- MC number, BOC-3, insurance, the works.

From application to active authority, handled.

Peterbilt hauling heavy equipment at sunset on the open road
VOICE-FIRST AI

Say It. Done.

“Hey Tru Load” -- your hands-free business assistant that understands trucking. 31 voice commands, under 2 seconds.

TRU LOAD AI
Listening...
LIVE

You said:

"Hey Tru Load, scan that receipt"

TRU LOAD:

Got it. Fuel receipt from Pilot Travel Center -- $412.38 diesel. Auto-categorized as fuel expense, IFTA updated for Texas. Your fuel spend this week is $1,847.

Response time: 1.2s31 voice commands available
GAME CHANGER

Never Lose Detention Pay Again

The trucking industry loses $1.3 billion per year in unpaid detention (ATRI). The average driver waits 2.5 hours per stop, and only 35% of carriers always collect.

GPS geofence auto-detects arrival. Free time countdown starts. When detention kicks in, the broker gets charged automatically. Money hits your account -- no phone calls, no paperwork.

GPS geofence auto-detects arrival at facility
Free time countdown starts automatically
$75/hr default rate -- locked in the rate con
Broker charged on exit via Stripe
Funds in your account after 30-min dispute window
Full history for tax time and audits
See How It Works

Detention Clock -- Active

2:47:00

Earning $75.00/hr

Free Time

EXPIRED

Accrued

$58.75

GPS Detects Arrival10:03 AM
Clock Starts Automatically10:03 AM
Free Time Expires12:03 PM
Broker Auto-BilledNOW
Paid to Your AccountOn departure

$75/hr default. Automatic. No paperwork.

WORKS WITH WHAT YOU HAVE

Keep Your Load Board. Keep Your ELD.
Keep Your Broker.

TRU LOAD handles everything else. Receipts, detention, IFTA, taxes, invoicing, inspections, compliance -- all the business tools that no load board gives you.

DAT

Load Board

Truckstop

Load Board

Motive

ELD

Samsara

ELD

Any Broker

Freight

Works alongside whatever you already use.

COMING SOON

Load Board Integration

We are building the load board too. When it is ready, you will search DAT + Truckstop + TRU LOAD Direct loads in one unified feed with AI matching that scores every load against your profitability.

For now, use TRU LOAD for everything around the load. The business tools that make every load more profitable.

Join the Waitlist

Drivers Love TRU LOAD

Real results from real owner-operators

Marcus T., Owner-Operator, Texas
I recovered $2,400 in detention pay my first month. Before TRU LOAD I just ate that cost. The auto-billing means I never miss a claim.

Marcus T.

Owner-Operator, Texas

+$2,400/mo
Jennifer W., OTR Driver, Georgia
IFTA used to take me an entire Sunday every quarter. Now TRU LOAD does it from GPS automatically. I spend that time with my family.

Jennifer W.

OTR Driver, Georgia

8hrs saved/quarter
My accountant found $6,200 in extra deductions because TRU LOAD tracked my per diem and categorized every receipt. That alone pays for the subscription ten times over.

Robert K.

Owner-Operator, Ohio

+$6,200/yr saved
Voice commands are a game changer. I scan receipts, check my hours, and file detention without ever touching my phone. Safer and faster.

Lisa M.

Owner-Operator, Tennessee

31 voice commands
SIMPLE PRICING

One Price. Everything Included.

Start free. Upgrade when you are ready. No contracts. Cancel anytime.

Free

$0

Forever -- no credit card needed

  • Profile & truck setup
  • Authority intake assistant
  • Startup cost calculator
  • Demo mode (try all features)
Get Started Free
MOST POPULAR

Essential

$49/mo

Every tool to run your business

  • Receipt scanner (AI-powered)
  • Detention tracking & auto-billing
  • "Hey Tru Load" voice assistant
  • IFTA state tracking & auto-reports
  • HOS tracking
  • Digital DVIR
  • Professional invoicing + auto-follow-up
  • Earnings dashboard
  • Document vault
  • Compliance calendar
  • Standard support
Start Essential

Pro

$99/mo

AI-powered earnings optimization

  • Everything in Essential
  • Profitability calculator (on any load)
  • Broker Fraud Shield (check any MC)
  • Negotiation Coach (AI counter-offers)
  • Tax Deduction Maximizer
  • Monthly P&L dashboard
  • Lumper reimbursement tracker
  • CSA score monitor
  • Fuel savings engine
  • Priority support
Start Pro
Aerial view of illuminated highway interchange at night

Built for the Backbone
of America

3.54 million truck drivers keep this country moving, hauling 72.6% of all freight tonnage. It is time they had business tools that fight for their money -- not against them.

Join thousands of drivers already recovering detention pay, maximizing deductions, and spending less time on paperwork.

Start Free -- No Card Needed